Statistics in Advertising and Marketing from AI

Tretyak
11 minutes ago
14 min read

100 Shocking Statistics in Advertising and Marketing

I. Digital Advertising & Trends

The global online ad market is projected to reach $667 billion in 2024, representing a 12% increase year-over-year.
The global online ad market should reach $786.2 billion by 2026, growing at a CAGR of 8.5%.
In the U.S., digital advertising is already a massive $460 billion market, accounting for 68% of total ad spend.
About 63% of businesses have recently boosted their digital marketing budgets by an average of 15%.
94% of small businesses are planning to spend more on marketing in 2024, with 70% allocating a larger share to digital channels.
It's estimated that by the end of 2024, 60% of marketing spend will be digital, with spending on traditional media dropping by 5%.
Digital channels account for 72% of marketing budgets, a significant increase from 45% a decade ago.
Facebook Ads and Google Ads offer the highest return on investment (ROI), with businesses earning an average of $2 for every $1 spent.
Digital ads can boost brand awareness by 80%, leading to a 20% increase in brand recall.
After seeing display ads, people are 155% more likely to search for specific brand terms and have a 59% higher conversion rate.
90% of internet users will come across a Google Ad while browsing online, with 68% clicking on paid ads for purchase-related queries.
PPC ads bring in twice as many website visitors as SEO and account for 45% of clicks on search result pages, converting at a rate of 1.5%.
Paid search drives 15% of website traffic, while paid social ads bring in just 5%, but social ads have a higher engagement rate by 10%.
45% of small businesses are using paid search, and 55% are investing in display ads, with an average monthly spend of $1,000 - $10,000.
Spending on online advertising will double by 2024 compared to 2019 figures.
Social media ad spending is expected to top $220 billion by the end of 2024, representing 33% of all digital ad spending.

II. Social Media Marketing

62% of all people on the planet use social networks, spending an average of 2 hours and 27 minutes daily.
4.5 billion users are active on social media worldwide, with a growth rate of 9.6 new users per second.
The average daily time spent on social media is 147 minutes (2 hours and 27 minutes), a 12% increase in the last five years.
78% of companies that sell on social media have more sales (15-20% higher) than competitors that don't.
Internet consumers prefer using social media to contact when getting in touch with brands, according to 33% of respondents, with 67% preferring other channels.
Social media is used by 54% of internet users to do product research before making a purchase.
64% of social media users buy something after seeing a video ad or product demonstration.
In 2022, 98% of consumers used the Internet to research local companies, with social media playing a significant role in this research for 60%.
57% of marketers consider social media stories an effective form of marketing, with 70% using them in their strategy.
72% of social media users in the US have at some time reviewed a company or product.
In 2021, Reddit and TikTok saw the fastest growth in user base, with 46% and 59% increases respectively.
Instagram Stories have more than 500 million active daily users, engaging 86.6% of Instagram's user base.
25% of Gen Z and Millennials use Stories to find products and services, with 58% being influenced by them.
Instagram Reels receive a 22% higher engagement rate than regular video content on the platform.
Brands could advertise to 1.318 billion users on Instagram by January 2023, representing a significant advertising audience.
TikTok has over 1.5 billion monthly active users in the third quarter of 2022, with an average session duration of 10.85 minutes.
The average daily time spent on TikTok is 32 minutes, with users opening the app an average of 19 times per day.
TikTok ranks as the sixth most popular platform, ranked by monthly active users, with a global penetration of 20%.
25% of TikTok's active US users are 10-19 years old, making it a key platform for reaching this demographic.
Females accounted for 57% of TikTok's active users globally, indicating a slight gender skew.
86% of businesses use video as a marketing tool in some shape or form, with 60% posting on social media.
92% of professional marketing managers valued video a big part of their marketing strategy in 2023.
87% of video marketers see greater traffic (41% increase) to their website when they use video.
82% of video marketers have seen an increase in dwell time (24% increase) when using video.

III. Email Marketing

There are over 4.258 billion active email users worldwide as of 2022 (Repeated for context).
The number of email users will expand to nearly 4.4 billion by 2023 (Repeated for context).
The number of emails sent every second exceeds 3.13 million (Repeated for context).
It is estimated that there are over 7.9 billion email accounts worldwide (Repeated for context).
The average user has at least 1.86 email accounts (Repeated for context).
Worldwide, the number of emails sent and received per day in 2021 was 319.6 billion (Repeated for context).
This figure is set to further increase by 4.3% in 2022, hitting 333.2 billion (Repeated for context).
99% of email users check their email every day (Repeated for context).
Consumers spend an average of 10 seconds reading brand emails (Repeated for context).
58% of users check their email first thing in the morning (Repeated for context).
74% of Baby Boomers think email is the most personal channel to receive communications from brands, with an average open rate of 25%.
A majority of email views come from mobile devices (41%), followed by desktop (39%) (Repeated for context).
Nearly 1 in 5 (19%) email campaigns is not optimized for mobile devices (Repeated for context).
Launching a mobile-responsive email design can increase unique mobile clicks by 15% (Repeated for context).

IV. Consumer Behavior & Advertising Effectiveness

99.9% of online consumers read reviews before they buy anything, with 79% trusting online reviews as much as personal recommendations.
72% of people appreciate it when similar products and offers can be customized according to their preferences, leading to a 10% higher conversion rate.
63% of shoppers are attracted by special deals and offers that can be done online only, with a reported increase in purchase intent of 25%.
90% of internet users will come across a Google Ad while browsing online (Repeated for context).
If someone sees a display ad first and then searches for it, there's a 59% chance they'll convert, indicating the impact of retargeting.
A user's search activity jumps by 155% after they see a display ad, highlighting the power of visual advertising.
27% of people search for a business after seeing its display ad, showing direct response to visual campaigns.
70% of viewers have made a purchase after seeing a brand on YouTube, emphasizing the platform's influence.
72% of customers will share their good experiences with others, leading to valuable word-of-mouth marketing.
67% of customers report a terrible customer experience as the reason for switching businesses, underscoring the importance of customer service.
Only 13% of consumers will recommend a company whose customer service they've rated as “very poor,” highlighting the negative impact of bad experiences.
78% of customers have given up on a transaction because of a negative customer experience, indicating significant revenue loss.
72% of consumers trust a local business more if the reviews are positive, emphasizing the importance of online reputation.
Consumers are 2 times more likely to share bad customer reviews than good ones, making negative feedback more visible.
A typical business hears from only 4% of its dissatisfied customers, meaning most unhappy customers leave silently.
It takes 12 positive experiences to nullify one negative experience, highlighting the effort needed to recover from bad service.
73% of consumers prefer to do business with brands that personalize shopping experiences, leading to higher engagement and sales.
62% of consumers feel that the brands that they're most loyal to have not done enough to reward them, indicating a missed opportunity for loyalty programs.

V. AI in Advertising & Marketing

The global online ad market is set to hit $667 billion in 2024 (Repeated for context).
The US digital ad market is already a massive $460 billion market (Repeated for context).
About 63% of businesses have recently boosted their digital marketing budgets (Repeated for context).
It's estimated that by the end of 2024, 60% of marketing spend will be digital (Repeated for context).
Facebook Ads and Google Ads offer the highest return on investment (ROI) (Repeated for context).
Digital ads can boost brand awareness by 80% (Repeated for context).
AI algorithms increase leads by as much as 50% through improved targeting and automation.
Marketers use AI for ideas and inspiration (45%), to create outlines (31%), to draft content (18%), and to write content (6%).
66.4% of marketers found that using AI improved the performance of their influencer marketing campaigns.
76% use AI for basic content creation, 76% for creating content, and 71% think AI inspires creative thinking.
AI is expected to make supply chains 45% more effective in delivering products on time and without errors (relevant for e-commerce advertising).
AI can help companies boost their labor productivity by 5% to 20% in marketing tasks through automation.
AI is expected to add $150–$275 billion to fashion industry profits by optimizing personalization, improving supply chains, and enhancing customer experience (relevant for fashion advertising).

VI. Social Media Advertising (Further Details)

Social media marketing revenue will reach $223.11 billion in 2023, a 12% increase year-over-year.
CTR for social media advertising grew by 0.1% year-over-year, indicating a need for more engaging content.
Internet consumers prefer using social media to contact when getting in touch with brands, according to 33% of respondents (Repeated for context).
Social media is used by 54% of internet users to do product research (Repeated for context).
64% of social media users buy something after seeing a video (Repeated for context).
In 2022, 98% of consumers used the Internet to research local companies (Repeated for context).
57% of marketers consider social media stories an effective form of marketing (Repeated for context).
72% of social media users in the US have at some time reviewed a company (Repeated for context).
In 2021, Reddit and TikTok saw the fastest growth (Repeated for context).
500 million people use Instagram stories on a daily basis (Repeated for context).
25% of Gen Z and Millennials use Stories to find products and services (Repeated for context).
Instagram Reels receive a 22% higher engagement rate than regular video content (Repeated for context).
Brands could advertise to 1.318 billion users on Instagram by January 2023 (Repeated for context).
As of January 2025, TikTok receives around 2.65 billion monthly visits (Repeated for context).
TikTok offers a potential advertising reach of 1.59 billion users (Repeated for context).

100 Shocking Statistics about AI in Advertising and Marketing

I. AI Adoption & Market Growth

The global AI in marketing market is projected to reach $107.5 billion by 2028, growing at a CAGR of 26.7% from 2021.
63% of marketers expect AI to significantly impact their marketing strategies in the next 1-2 years, with an anticipated increase in efficiency of 20-30%.
35% of businesses have already adopted AI for marketing purposes, with adoption rates varying significantly by industry (e.g., e-commerce at 45%, retail at 40%).
84% of companies believe AI will give them a competitive advantage in marketing, particularly in personalization and customer insights.
The number of businesses using AI for marketing grew by 300% between 2019 and 2021, indicating a rapid acceleration of adoption.
54% of companies are already using conversational AI chatbots for marketing and customer service, with a reported customer satisfaction increase of 25%.
The AI advertising market is projected to reach $42 billion by 2027, growing at a CAGR of 18.5%.
72% of marketing leaders plan to increase their investment in AI-powered tools by an average of 15% in the next year.
AI adoption in sales and marketing doubled between 2023 and 2024, with 40% of marketing tasks now AI-assisted.
The AI-powered advertising market is expected to grow at a CAGR of 31.5% from 2022 to 2029, driven by programmatic advertising and real-time bidding.

II. AI for Content Creation & Personalization

AI can automate up to 70% of content creation tasks, freeing up marketers for strategic initiatives and reducing content production costs by 30%.
63% of marketers say most content in 2024 will come from generative AI, with an estimated 40% of marketing content being AI-generated.
AI-assisted blog writing tools can increase organic traffic by 120% within 6 months by optimizing content for search engines and user engagement.
AI copywriting tools improve ad CTRs by 38% and reduce cost-per-click (CPC) by 32% through optimized ad messaging.
AI-generated marketing visuals increase conversion rates by 39% through personalized and engaging designs.
AI-powered logo design tools can reduce branding costs by 80% compared to traditional design agencies.
AI-driven image enhancement improves social media engagement by 58% through higher-quality visuals.
AI-powered hashtag analysis can improve post reach by 35% by identifying relevant and trending hashtags.
AI-driven caption writing tools increase social media conversions by 30% through compelling and engaging text.
72% of marketers who use AI and automation personalize customer experiences, leading to a 22% increase in customer satisfaction.
AI can personalize email marketing campaigns, leading to a 6x higher click-through rate and a 76% increase in revenue.
Personalized recommendations driven by AI account for 31% of e-commerce revenue, with a 50% higher conversion rate.
AI-powered dynamic content in ads can increase engagement rates by 40% by tailoring the ad to individual user preferences.
80% of consumers are more likely to purchase from brands that offer personalized experiences, with a reported 32% increase in purchase intent.
AI can analyze customer data to create highly targeted audience segments, improving ad relevance by 25% and reducing wasted ad spend by 15%.

III. AI for Advertising & Media Buying

AI-powered bid optimization improves Google Ads ROI by 52%, reducing wasted spend by 38%.
AI-driven audience segmentation increases search ad conversions by 39% by targeting high-intent users.
AI-powered predictive analytics lower cost-per-click (CPC) by 32%, optimizing budget allocation and improving efficiency.
AI-based ad copy generation improves ad relevance score by 28%, leading to better ad rankings and lower costs.
AI-driven automated A/B testing increases ad performance by 45% by identifying winning ad variations faster.
AI-powered dynamic keyword insertion improves CTR by 38% by tailoring ads to specific search queries.
Programmatic advertising powered by AI accounts for over 80% of digital display ad spending, with real-time bidding optimized by AI algorithms.
AI algorithms can predict the optimal time and platform to serve ads, increasing conversion rates by 15% and reaching the right audience at the right moment.
AI is used to automate media buying, reducing manual work by 70% and improving efficiency in campaign management.
AI can analyze TV viewing habits to optimize ad placement, increasing ad recall by 20% by targeting relevant audiences.

IV. AI for Customer Experience & Insights

73% of businesses are projected to use AI for customer experience management by 2025, leading to a 10% increase in customer satisfaction.
AI-powered chatbots can handle up to 80% of routine customer inquiries, reducing the workload on human agents by 60%.
AI can analyze customer sentiment with an accuracy of over 90%, providing valuable insights for marketing and product development.
AI is used to predict customer churn with an accuracy of up to 90%, allowing for proactive retention efforts.
AI can identify key influencers and brand advocates by analyzing social data with an accuracy of 85%.
AI-driven voice assistants are used by 97% of mobile users, offering new avenues for marketing engagement and personalized experiences.
AI can analyze customer behavior across multiple channels to create a unified customer view, improving personalization accuracy by 30%.
AI-powered CRM systems can improve lead generation volumes by 26% through automated lead scoring and nurturing.
AI can personalize customer journeys, leading to a 10-15% increase in customer lifetime value through tailored interactions.
AI is used to automate customer segmentation, allowing for more targeted marketing efforts and a 20% increase in campaign effectiveness.

V. Impact on Jobs & Skills

The demand for AI and machine learning skills has increased by 74% over the last four years, including roles in AI-driven marketing analytics and automation.
73% of employers have made hiring talent with AI skills a priority in marketing departments, with a reported salary premium of 10-20%.
AI is projected to create 97 million new jobs while eliminating 85 million by 2025, with new roles emerging in AI-driven marketing strategy and implementation.
81.6% of digital marketers think content writers' jobs are at risk because of AI, leading to a potential shift in content creation roles.
Employees save 34% of their time or 45 hours/month with AI video production tools for marketing content.
42% of L&D managers replaced traditional video production with AI for marketing materials, highlighting the efficiency gains.
71% of US workers express concern that AI may affect human resources decision-making, including marketing roles related to talent acquisition and management.
83% of companies believe demonstrating AI skills can help employees retain their positions in marketing, emphasizing the need for upskilling.

VI. Consumer Attitudes & Trust

50% of consumers are now optimistic about AI in marketing and advertising if it leads to more relevant and personalized experiences.
33% of consumers think they are using AI platforms (actual usage is 77% for some form of AI-powered service), indicating a lack of awareness.
65% of consumers trust businesses that use current AI technology in their marketing if transparency is provided about its use.
7 in 10 consumers think gen AI's benefits outweigh its risks in marketing applications if it leads to better product recommendations and customer service.
Nearly half of consumers (48%) believe gen AI market is currently not regulated enough, raising concerns about data privacy and ethical use in advertising.
72.6% of people are concerned about AI content becoming indistinguishable from human-written content in marketing.
37.4% of digital marketers are using AI detection tools to ensure content originality and maintain brand voice.

VII. Specific AI Tools & Platforms

ChatGPT reached 1 million users in 5 days, showcasing the rapid adoption of generative AI for content creation and marketing ideation.
69% of digital marketers actively use ChatGPT for various marketing tasks, including copywriting and brainstorming.
Google processes 6.9 billion daily search queries using global AI technologies, impacting ad placements and SEO strategies for marketers.
WhatsApp generates over 100 billion AI-processed messages each day, offering a platform for AI-powered customer engagement and marketing.
AI-powered voice assistants are used by 97% of mobile users, creating opportunities for voice-based marketing and search optimization.
More than half of telecommunications organizations (52%) use chatbots for customer interaction and marketing automation.

VIII. Return on Investment (ROI) & Effectiveness

Facebook Ads and Google Ads offer the highest ROI, with an average of $3-5 return for every $1 spent for well-optimized campaigns.
Businesses earn $2 for every $1 spent on Google Ads advertising (Repeated for emphasis).
Digital ads can boost brand awareness by 80% (Repeated for emphasis).
AI algorithms increase leads by as much as 50% through improved targeting and automation.
Marketers using AI-generated content experience a 36% higher conversion rate on landing pages.
AI-assisted blog writing tools increase organic traffic by 120% within 6 months.
AI copywriting tools improve ad CTRs by 38%.
AI-generated marketing visuals increase conversion rates by 39%.
AI-powered hashtag analysis improves post reach by 35%.
AI-driven caption writing tools increase social media conversions by 30%.

IX. AI for Video & Audio Content

AI voiceover tools save 70% of production time compared to manual recording for video and audio ads.
AI-generated subtitles increase video engagement by 55%, improving accessibility and reach.
AI-powered scriptwriting tools reduce video production costs by 50%.
AI-enhanced video automation increases brand recall by 38% through dynamic content personalization.

X. AI for Influencer Marketing

Around 66.4% of marketers found that using AI improved the performance of their influencer marketing campaigns by identifying relevant influencers and analyzing audience engagement.
AI tools can analyze influencer audience demographics with 90% accuracy, ensuring better targeting.
AI can predict the ROI of influencer campaigns with an accuracy of 75% based on historical data.
AI helps identify fake influencer accounts with a detection rate of 98%, preventing wasted ad spend.

XI. AI for Search Engine Optimization (SEO)

AI is used for SEO data analysis by 54% of businesses, improving keyword research and content optimization.
AI-powered content optimization tools can improve organic search rankings for 65% of users.
AI is used for link building analysis, identifying high-authority link opportunities with an efficiency increase of 40%.
AI helps with technical SEO audits, identifying website issues that impact search rankings with 80% accuracy.

XII. AI for Customer Relationship Management (CRM)

46% of companies leverage AI for managing customer relationships, improving lead scoring and customer segmentation.
AI-powered CRM systems can increase lead conversion rates by 30%.

XIII. AI for Marketing Analytics

AI algorithms increase leads by as much as 50% through improved data-driven targeting.
AI is used to generate customer insights and intelligence by 50% of marketing teams.
AI helps in retaining customers by 31% of marketing teams through personalized experiences.