Statistics in Entertainment and Media from AI

100 Shocking Statistics in Entertainment and Media

Social Media & Online Platforms

1. Facebook has 3.065 billion monthly active users in 2024.

2. Americans spend approximately 30.8 minutes on Facebook daily.

3. 3.35 billion users are active daily on the Facebook family of apps.

4. 90% of social media consumers have a Facebook profile.

5. Gen X represents Facebook's largest audience.

6. Facebook is the most popular channel for customer care among millennials, Gen X and Baby Boomers.

7. Mothers in the US spend 2.3x the time on Facebook than they do on TikTok.

8. Facebook has more male-identifying users than female.

9. The average engagement rate on Facebook is 0.063%.

10. Brands see a median Facebook engagement rate of 0.015% across all industries.

11. Albums and photo posts have the highest engagement on Facebook.

12. Frequent posting doesn't result in higher engagement on Facebook.

13. 40% of the time users spend on Facebook and Instagram is watching videos.

14. Vertical video with audio sees 12% higher conversions on Facebook and Instagram.

15. More than 500 million people use Facebook Stories every day.

16. Facebook Messenger has 194 million users in the US.

17. Users reshare 3.5 billion Reels daily across Facebook and Instagram.

18. Reels outperformed all other post types on Facebook, with an average engagement rate of 0.23%.

19. Videos on Facebook had a 0.17% engagement rate.

20. Photo posts on Facebook lagged at 0.08% engagement rate.

21. Text posts on Facebook had the lowest engagement, averaging 0.07%.

22. The U.S., India and Latin America show the highest levels of Facebook influencer engagement.

23. Facebook App's page is the most-followed page with more than 185 million followers.

24. Portuguese footballer Cristiano Ronaldo is the most-followed person on Facebook, with over 160 million followers as of December 2022.

25. There are 60 million active business pages on Facebook.

26. Facebook has over 6 million active advertisers on the platform.

27. Twitter has 450 million monthly active users.

28. 10% of Twitter users are responsible for 92% of tweets.

29. It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth one.

30. Twitter users are expected to grow by 1.8% in 2023.

31. 48% of users turn to Twitter to find the latest news.

32. 40.9% of YouTube watch time happens on mobile.

33. India has the most YouTube users - 225 million.

34. The United States has the second most YouTube users - 197 million.

35. YouTube is most popular among people aged 15-35.

36. 70% of viewers have made a purchase after seeing a brand on YouTube.

37. The ideal YouTube video length is 10 minutes.

38. Instagram has over 2 billion monthly active users worldwide as of 2022.

39. Over 95 million photos are uploaded to Instagram each day.

40. Instagram is the fourth most popular social media worldwide.

41. The most popular Instagram post as of December 2022 is Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina.

42. Instagram Stories have more than 500 million active daily users.

43. 25% of Gen Z and Millennials use Stories to find products and services.

44. Instagram Reels receive a 22% higher engagement rate than regular video content.

45. Brands could advertise to 1.318 billion users on Instagram by January 2023.

46. TikTok has over 1.5 billion monthly active users in the third quarter of 2022.

47. The average daily time spent on TikTok is 32 minutes.

48. TikTok ranks as the sixth most popular platform, ranked by monthly active users.

49. 25% of TikTok's active US users are 10-19 years old.

50. TikTok's top star is Khaby Lame, who has the most followers.

51. Females accounted for 57% of TikTok's active users globally.

52. 63% of the successful TikTok ads communicate their message right away.

Video & Streaming

53. The amount of people on the internet between the ages of 16-64 who watch video online at least once a week is now at 93%.

54. Music videos and memes account for the largest share of viewership (50% of people watching music videos and 37% watching memes)

55. 28% of people will watch an educational video every week

56. 27% of people watch a product video every week.

57. 89% of businesses use video marketing.

58. 13.99% of marketers say they'll invest more in video marketing channels in 2025.

59. 93% of marketers consider video a crucial part of their overall strategy.

60. 37% of marketers say they haven't adopted video marketing because they don't know where to start.

61. 26% cite lack of time as a reason for not adopting video marketing

62. 16% cite uncertainty about video marketing ROI

63. 11% cite perceived high costs

64. 5% cite difficulty convincing decision-makers

65. 5% cite not seeing the need for video.

66. 65% of marketers who don't use video marketing say they plan to start in 2025.

67. 18% of businesses leverage AI tools for their video content production.

68. Auto-generating captions and transcripts is the top AI use case (59%) for videos.

69. 254% more businesses captioned their videos in 2023 than in 2022.

70. Tech marketers create videos to explain complex products (49%), improve brand awareness (39%), branding (31%), generate leads (29%), launch a product/service (27%), increase engagement (24%), and increase conversion rates (17%)

71. 55% of marketers produce videos in-house, 14% outsource to vendors, and 31% use both.

72. The average engagement rate for 3-5 minute videos is 43%.

73. How-to videos of the same length see 74% engagement.

74. 74% of companies measure video ROI using engagement metrics like views, view rate, and average watch time.

75. 48% use conversion rates to measure video ROI.

76. Netflix has over 269 million subscribers globally as of March 2024.

Film & Media Industry

77. The global media and entertainment market was estimated at USD 2.32 trillion in 2022.

AI in Media & Entertainment

78. A 10% increase in social media engagement can lead to a revenue boost of up to 4-6%.

79. Optimal content release timing can reduce churn rates by up to 15%.

80. Strategic shifts based on regression insights have increased regional revenue by 7%.

81. Enhanced audience prediction models have allowed streaming services to retain viewers longer, with improvements in user engagement by over 20% in some cases.

General Internet Usage

82. As of 2023, the total number of internet users around the globe reached 5.3 billion, accounting for 65.7% of the global population.

83. The highest percentage of internet users is in Northern Europe, with 97.3% of the population online.

84. 92% of the population in Northern America is online.

85. 79.5% of the population in Oceania is online.

86. In Asia, the percentage of the population online varies between 71% and 76%.

87. The lowest internet penetration is observed in Central Africa (24-48%) and Southern Asia (51.5%).

88. The worldwide average internet penetration rate stands at 65.7%.

89. China has the largest number of internet users of any country, totaling 1.05 billion.

90. India is second with 692 million users.

91. The United States ranks third with 311.3 million internet users.

92. There are 1.13 billion websites globally.

93. 200 million websites are active.

94. Google processes 99,000 searches every second.

95. Google is the most visited website in the world, receiving 117.8 billion monthly visits.

96. YouTube is the second most visited site with 117.3 billion visits.

97. Facebook is the third most visited site with 18.7 billion visits.

98. Chrome is the leading web browser with a 64.7% market share.

99. Safari is second at 18.59% and Edge is third at 4.96%.

100. Google dominates the search engine market with a 91.6% share.

100 Statistics: AI in Entertainment and Media

AI & Market Growth

1. The global AI market in media and entertainment is projected to reach USD 195.7 billion by 2033.

2. The global AI market in media and entertainment is growing at a CAGR of 27.6% over the next decade.

3. The global AI market in media and entertainment was valued at USD 15.11 billion in 2024.

4. North America dominated the AI market in media and entertainment in 2024, capturing over 39.5% of the market share.

5. Machine Learning (ML) accounted for over 45.2% of the AI market share in 2024, driving personalized recommendations and predictive analytics.1

6. In the United States, the AI market in media and entertainment is projected to grow at a CAGR of 11.6% over the next decade.2

7. In Germany, the AI software market is expected to grow at a CAGR of 9%, driven by advancements in storytelling and content generation.3

8. In 2024, the Solution segment held a commanding position with over 70.4% market share in the AI in media and entertainment market.

AI in Content Creation & Production

9. AI voiceover tools save 70% of production time compared to manual recording.

10. AI-generated subtitles increase video engagement by 55%.

11. AI-powered scriptwriting tools reduce video production costs by 50%.

12. AI-enhanced video automation increases brand recall by 38%.

13. 78.8% of AI video course creators see reduced production time as the biggest benefit.

14. 44.1% of AI video course creators see reduced production cost as a major benefit

15. Employees save 34% of their time or 45 hours/month with AI video production tools.

16. 42% of L&D managers replaced traditional video production with AI.

17. 76% of businesses use AI for basic content creation.

18. 76% use the technology for creating content.

19. 71% think AI inspires creative thinking.

20. Only 63% use AI to analyze market data and 62% prefer generating asset images.

21. Marketers use AI for ideas and inspiration (45%), to create outlines (31%), to draft content (18%), and to write content (6%).

22. 85.1% of AI users use the technology for article writing and content creation.

23. 80% of employees say AI improves their productivity.

24. 78% of organizations believe Generative AI will improve efficiency and streamline the design process.

25. 71% of respondents said Generative AI helps create more interactive experiences for their customers.

AI in Marketing & Advertising

26. 54.8% of marketers view AI favorably for enhancing efficiency and personalizing interactions.

27. 36.7% of marketers are concerned about the authenticity of AI-generated content in influencer marketing.

28. 90% of marketers say they will have budgets for AI tools in 2025.

29. Marketers using AI-generated content experience a 36% higher conversion rate on landing pages.

30. AI-assisted blog writing tools increase organic traffic by 120% within 6 months.

31. AI copywriting tools improve ad CTRs by 38%, reducing cost-per-click (CPC) by 32%.

32. AI-generated marketing visuals increase conversion rates by 39%.

33. AI-powered logo design tools reduce branding costs by 80%.

34. AI-driven image enhancement improves social media engagement by 58%.

35. AI-powered hashtag analysis improves post reach by 35%.

36. AI-driven caption writing tools increase social media conversions by 30%.

37. AI-powered bid optimization improves Google Ads ROI by 52%, reducing wasted spend.

38. AI-driven audience segmentation increases search ad conversions by 39%.

39. AI-powered predictive analytics lower cost-per-click (CPC) by 32%, optimizing budget allocation.

40. AI-based ad copy generation improves ad relevance score by 28%, leading to better rankings.

41. AI-driven automated A/B testing increases ad performance by 45%.

42. AI-powered dynamic keyword insertion improves CTR by 38%.

43. Top-performing companies are more than twice as likely as others to use AI for marketing (28% vs. 12%)

44. Around 31% of marketers say AI is most helpful in understanding the customer.

45. Marketer's AI use soared between 2018 and 2020, jumping from 29% to 84%

Consumer Trust & Concerns

46. 74% of Gen X consumers trust content written by Generative AI.

47. 73% of baby boomers aged between 59 and 77 years find AI content trustworthy.

48. 73% of millennials and 72% of Gen Z trust content written by AI tools.

49. Nearly 65% of the respondents admit AI can cause harm.

50. Over half of the people said Artificial Intelligence tools might create discrimination or show biases.

51. A majority of respondents (70%) confessed AI can spread misinformation online.

52. 72.6% of people are concerned about AI content becoming indistinguishable from human-written content.

53. 37.4% of digital marketers are using AI detection tools.

54. 59.5% of marketers oppose mandatory AI content disclosures.

55. 62% of consumers are willing to submit data to AI to improve their experience.

Social Media & Video

56. Facebook hit 3.065 billion monthly active users in 2024.

57. Americans spend approximately 30.8 minutes on the platform daily.

58. 3.35 billion users are active daily on the Facebook family of apps.

59. 90% of social media consumers have a Facebook profile.

60. 40% of the time users spend on Facebook and Instagram is watching videos.

61. Vertical video with audio sees 12% higher conversions on Facebook and Instagram.

62. More than 500 million people still use Stories every day.

63. Facebook Messenger has 194 million users in the US.

64. Users reshare 3.5 billion Reels daily across Facebook and Instagram.

65. The most-followed page is Facebook App's page with more than 185 million.

66. The most-followed person is Portuguese footballer Cristiano Ronaldo, with over 160 million followers as of December 2022.4

67. The amount of people on the internet between the ages of 16-64 who watch video online at least once a week is now at 93%.5

68. Music videos and memes account for the largest share of viewership (50% of people watching music videos and 37% watching memes)6

69. 28% of people will watch an educational video every week and 27% of people watch a product video every week.

General AI Statistics

70. The global AI market will reach a size of half a trillion US dollars in 2023.

71. The global AI market value is expected to rise from $150.2 billion to $1345.2 billion by 2030, with a CAGR of 36.8%.

72. 4IR will generate a $7 trillion value by 2025.

73. AI's upward trajectory will lead to a digital revolution with a far-reaching impact on global organizations, with its value projected to soar close to $4 trillion by the year 2025.7

74. AI market size is projected to reach $407 billion by 2027.

75. The AI market is poised for extraordinary expansion, expected to reach an astounding $407 billion by 2027, from an estimated $86.9 billion in 2022.

76. By 2030, the predicted net impact of AI on the US GDP will be 21%.

77. Within the first five days of its launch, ChatGPT had 1 million users.

78. By 2030, one in ten vehicles will be self-driving.

79. By 2030, 10% of all vehicles are anticipated to be driverless, with a predicted increase in the number of autonomous vehicles from 20.3 million in 2021 to 62.4 million.8

80. 35% of companies employ AI in their business.

81. 70% of organizations plan to increase AI spending.

82. The global conversational AI Market to reach $13.9 billion.

83. 61% of employees trust AI for real-time insights.

Other Media & Entertainment Trends

84. The global media and entertainment market is a behemoth, estimated at a staggering USD 2.32 trillion in 2022.

85. The U.S. video game industry witnessed substantial growth in 2022, with consumers spending ~$56.6 billion on video games.

86. By the end of Q4 2024, Netflix achieved a milestone of 260 million paid subscribers globally.

87. Over 80% of businesses admit AI helps them stay competent in the market.

88. 34% of businesses said they have limited AI knowledge or expertise.

89. 29% of businesses admit that prices of AI adoption are a bit on the higher side.

90. 25% admit they lack the right tools and platforms to develop AI models.

91. Out of 58% of respondents who have heard of ChatGPT, 19% confessed they had used ChatGPT for entertainment.

92. 14% admit they used the AI tool to learn something new.

93. Only 12% said they have used ChatGPT for their work-related tasks.

94. The global Artificial Intelligence market is likely to cross $228.3 billion by 2026.

95. 70% of organizations intend to boost AI-related expenditures within the next year.

96. AI-powered content moderation is forecasted to surpass $3.7 billion by 2027.

97. 72% of executives rank AI as the most impactful technology for securing competitive advantage.

98. AI's involvement in scientific publishing surged by 2000% between 2016 and 2022.

99. AI-generated artworks fetched over $1 billion in sales in a single year.

100. AI could potentially automate up to 70% of tasks in some media workflows.